posted by on 2007.02.16, under Uncategorized

The Metro Valentine Initiative:

For the past two valentines days, Otis College of Art and Design Communication Arts Professor Neil Sadler turned some lights on and some lights off in the Los Angeles Metro Building, creating a big heart.

We can see it right from our window, but this nice photo is taken off my roof.

It is viewable from 3 freeways of traffic… Estimated audience 2 million (+TV coverage). Total cost $0 (well, factor in some electricy I suppose).

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